Why Giving Back to Current U.S. Military & Veterans is Core to My Sock Business

February 17, 2016

Think about this for a second. As Americans, we live in a world where we can walk down the street in a t-shirt that reads “Apathetic Voter" with no fear of being arrested for the message it sends. We can sit inside a coffee shop sipping lattes while we read news from any left or right wing publication we choose with no fear that our reading material will be taken away. We can launch an online T-Shirt (or sock) business working from that same coffee shop and craft our own version of the “American dream” with no fear that the government will shut us down. Within the guardrails of public decency, we can do and say what we want, when we want, and how we want.

It’s easy to forget, but not everyone is afforded these luxuries. People all over the world would kill to have the opportunity just to make those “Apathetic Voter” t-shirts, working for 12 cents an hour no less. 

Perhaps even easier to forget are the people that afford us these luxuries. In a world where the news cycle frequently consists of what happened on last night’s Game of Thrones episode or what Kim posted about Kanye on Instagram, our true heroes are overlooked on a daily basis - the U.S. Military and Veterans of America.

In my mind, one of the greatest tragedies in this world occurs when someone goes off to battle to fight valiantly for his/her country only to return home to a life that’s harder than when they left. So many of our U.S. Military and Veterans struggle with homelessness, joblessness, mental or physical health problems, family support issues, and more. Nearly 200,000 of them are homeless on the streets each night. 1 in 6 suffers from chronic PTSD. I won’t drone on but you can probably guess that the list of abhorrent stats is never ending.

At first glance, fun, colorful socks have little to do with the U.S. Military, but there’s more to this story. Our socks are 100% sourced and made in the U.S. At each step in the supply chain, free working American employees earn an honest wage. Simply put, I wouldn’t have my business without the sacrifice of our brave servicemen and women. That’s precisely why I’ve made the decision to donate 5% of Boldfoot profits to current Military and Veterans in need. It may only be a small gesture, but they deserve a "Thank You."

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