Hello and thanks for checking us out!

When I was 9 years old, I had a wild idea to create reversible socks. My weekly allowance and limited brain power would only take me so far in 1993, and I eventually abandoned the idea. 20 years later, my passion for socks was re-ignited when my brother reminded me of the crazy innovation. I immediately got to work on a set of designs, and Boldfoot was born. The socks may not be reversible (yet), but I'm excited to share this new brand with you and do some good in the process.


Dress boldly America!


Brad Christmann




Brad has spent his professional life as a brand marketer working with numerous large brands including Capital One, Snapple and Burt's Bees. Brad holds a B.S. in Commerce from the University of Virginia and received his MBA from the University of North Carolina at Chapel Hill. He currently resides in Charlotte, NC.